‘Cero’ or 'Zero' in Spanish, is the word we draw inspiration from. At CERO, both our name and goal represent Zero Pollution, Zero Wastage, and bringing down the import of Metal Scraps to Zero.
CERO is a collaboration between Mahindra Accelo and MSTC Ltd., a GOI enterprise. Under CERO, both the organisations have come together to achieve the goals of Zero Pollution, Wastage, and Metal Scrap imports. With the very first organised vehicle recycling unit in the country, we at CERO have created a seamless recycling system for old vehicles keeping the laws and regulations in mind.
The recycling of special steels and various non-ferrous metals used in automobiles is our forte. Recycling old vehicles helps reduce air pollution and creates safer roads. CERO also wants to help reduce India's dependence on the import of steel scrap which is at 8 million tonnes every year.
Cero is India’s maiden platform dedicated to simplifying the process of scrapping End-of-Life-Vehicles (ELV). Our dedicated and experienced staff ensures comprehensive and hassle-free handling of all the legal documentation.
As part of the process, Cero also contributes to the creation of more avenues of employment and the ‘Make in India’ mission. The first recycling plant under the enterprise was setup in the Delhi NCR region in 2016. It was the first such facility in the country. Since then, CERO has expanded rapidly to bring the convenient car scrapping service to customers pan-India.
Steel trading was the first business of the Mahindra Group. Mahindra Accelo continues this legacy business and has been a pioneer enterprise in the Indian steel processing sector. Today, Mahindra Accelo is India's leading supply network for high-end Automotive & Electric Vehicle components, Electrical steel for Power & Consumer durables industries.
Mahindra Accelo's steel service centres are located in Pune, Vadodara, Bhopal, Chennai and Nashik within India and in Sharjah, Indonesia outside India.
MSTC Ltd. is a Mini Ratna PSU under the Indian Government's Ministry of Steel. It has played a crucial role in the emergence and development of the iron, steel, and other natural resources sector in the country.
MSTC has created various initiatives with the goal of reducing and recycling waste, environment conservation, and promotion of national growth.